One of the biggest regrets as a CTO of 200-people company is getting into content too late.
Content is a perfect tool to grow your career, and more importantly, to grow as a person.
But first — here’s where I started.
What the f#&% content is?
I was confused by this word and never took it seriously. Probably like you now.
But it turns out to be simple.
Content is everything that we create. Everything that exists — is the content.
Lines of code, designs, articles, decisions from the calls, demo videos, landing pages, workshops, SaaS.. It's all the same matter, which I call ‘content’ now.
Content is a product and measure of your work.
If you don’t create content — your hard work is meaningless. Yikes.
You create for others
There’s no point in content that no one sees and understands.
It’s your job is to present your content to your audience.
Your content is obvious to you, but is difficult for others to get into. The people are out of your context and busy with their own agendas. And you should respect that.
Make you content simple to digest and understand.
Presentation is the skill. It’s the art, that you have to master. Invest your time in genuine communication.
Change your daily process to prioritise presentation.
50% craft, 50% distribution
Don’t treat distribution as less important activity compared to creation. They go together and equally important.
Optimise your process to create small results daily and immediately present to your audience.
You should have an easy way to communicate with your audience. You should get the real-world feedback on everything you created. That’s how you ensure that you’re moving in the right direction.
Publish often — most of your assumptions will turn out wrong. Validate your content daily to gain clarity and create only what’s needed.
Aim to present everything that you created — otherwise create less, to free some time.
Block focus time in calendar just for distribution. Treat it seriously.
If you follow this process you will gain clarity in your day-to-day life and will create much larger impact with less efforts.
It’s shocking of how many of our common activities are just useless rituals from the past.
Don’t do a busy bullshit job.
Because you are creator, you are a marketer.
I also posted this article to IndieHackers.
IndieHackers is a great community of makers and I learned a lot from it.
Lera repurposed as LinkedIn carousel
