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Metrics to Track

Track Twitter metrics and Product metrics

Twitter Metrics

Open analytics.twitter.com to see your stats for last 28 days.

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Metrics:

  • Tweet Impressions
  • Profile Visits
  • Profile Conversion Rate (= Profile Visits / Tweet Impressions)
  • Link Clicks (traffic to your websites from Twitter)
  • Followers Count

PS You can also use Twitter Tools, but early do it manually.

Product Metrics:

  • Number of Views
  • Number of signups / waitlist
  • Conversion Rate
  • Number of active users
  • Number of paid users
  • Revenue
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ALWAYS add web analytics to your landing pages and products If you don’t have one, use free and public analytics by Nano team. It’s the easiest analytics you can add to your page.

Here’s the web analytics for Nano Grit website as example:

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