It is important to update, test and optimise your profile often
Profile is super important. But you won’t get it right from the beginning. Do not overcomplicate, better regularly update profile and check results.
👉 Use your real name and photo on your profile
👉 Optimise profile for a) conversion visits to followers b) conversion visit to link clicks (see in analytics)
Your Profile:
Avatar (changed less often) | Clear nice headshot |
Name | Choose your option:
a) Your full name (eg. John Smith)
b) Just your first name (eg. John)
c) Same with emoji (eg. John Smith 😎; John 😎)
d) Name {emoji} {service} (eg. John 🤓 WebDev) |
Bio | Squeeze in bio:
• Challenge you are in
• Credentials / social proof
• Current projects
• Numbers, preferably $
• Jokes/personal stuff
eg. Growing job board in public. Now $145 MRR. Laid off from Meta. I was sad but not anymore. |
Banner | • Continue story from bio
• Show social proof (testimonial)
• Show your photo
• Show your product demo
• Show call to action (eg. follow me for tips for founders) |
URL | Your primarily call to action
• Your product landing page
• Newsletter
• Calendar link
• Page with your links (eg linktree) |
Location | Use location for call to action for your URL (eg. “Grow your startup →”)
Looks weird but people in Twitter get used to it |
Pinned Tweet | Pinned tweet is a single tweet shown on the top of your feed.
Pin something like:
• Your challenge
• Recent win or update
• Your viral tweet
• Something you want to promote |
Research amazing people from Twitter and learn how they do it. Experiment.
View Do It In Public Playlist on YouTube with interviews with creators from below.
Build in public 🔬
🍌 Home | 💯 Create great profile |💡 What to tweet about | 📈 Metrics to track | 🫶 Whom to follow | 🎯 How to set the goal | 🐦 Twitter (X) Tools