💡

What to tweet about?

The list of ideas and questions to ask yourself to create awesome content.

Daily routine / questions to ask	Examples
Create (Sell your sawdust) What you done today? What you created? What’s in your calendar? Show it with images+videos	“Here’s the demo of the new feature. It helps X people to solve Y problem” “I was on 5 calls today. Exhausted” “I’ve interviewed customer. Learned a lot. Here’s key takeaways”
Publish What did you publish? Why you published it? For whom? How to use it? Show it with images+videos	“I’ve just published article on how to solve Y problem. Check it out” “We’ve just released a feature X. Try it out and let us know your feedback” “My medium post went viral and got 100 comments” “Today I was banned at subreddit Y. Not sure what rules I violated”
Challenge yourself What are you going do that you haven’t done before? What things scare you?	“I’ll get 100 users in 30 days” “I’ll tweet 10 times daily for the next 7 days and let you know the results” “I’ll send 100 cold emails to VC funds in 7 day”
Act What big decisions did you make? What long-time issue that bothered you solved? What decision can help others in similar situation?	“Our site lacks trust. we need to focus case study early” “We’ve decided to change our release cycle from 1 week to 1 day. here’s why” “Twitter ad didn’t work; testing facebook now”
Fail What mistake did you make? What you feel awkward about? How would you approach some issue differently? What lessons you learned from mistakes? Show it with nice charts / gifs	“I’ve dropped production database of a live product. Never since then though.” “I promised to deliver product too fast but I failed. Here’s how we solved it and you can too” “I’ve paid $10k+ to consultants but they haven’t delivered anything. We’ll change the way we onboard consultants now”
Win What you feel great about? What you shared in private with your close friends? What specific numbers did you reach? Celebrate small wins. Huge wins are made of small. Show it with nice charts / gifs	- You gained your first Twitter follower? Tweet it! - Gained first 10 followers — tweet it! - Improved conversion +1% — tweet it! - Learned something — tweet it - Released/changed something – tweet it
Learn What doubts do you feel? What things you realised you didn’t do right? What issues/blockers do you have right now? How other people solve this? Show it with charts/screenshots/infographics	“Alex shown me a cool tool to create nice screenshots. Will use it from now on!” “I’ve chatted with James and figured out our onboarding is terrible. Going to simplify it! now” “I’ve just watched an interview with Sam Parr. Here is how to research reddit like OG:” ”I’ve never done SEO. How do I start?” ”We launch on ProductHunt in 10 days! Never did it before. How do I prepare? Please help!”
Have fun What activities you enjoyed and want to repeat? (not necessarily work-related) What joke stuck in your head? What movie or song gave you ideas? Show it with photos/videos/gifs	“I enjoyed making this hilarious rap song with Dan” “I’ve met with Alex, we’ve just laughed for a good hour and haven’t figured out anything, but I feel lots of energy now” “We’ve went to the beach with Stefan and his dog. The weather was windy but that’s what it makes it even cooler”
Help and support others What did you do for others to help them? What can help others? What cool people you can introduce to each other? Hype other makers and products as much as you hype yours.	“Here’s the roast of the main page for George! We’ve polished value proposition and created a UX mockup to visualise the idea. Good luck with the launch!” “I just spoke with Andrew and he’s looking for a decent designers. Who’s ready to prove their grit?” “Hey John, remember I told you about Andrew? I think you are a great match and should try to do something together! Would love to help to schedule an intro call if needed”
Chat and meet new people. Get friends. Win “fans” What awesome people did you meet? Who would you love to meet soon? Why did you value them? How did they help you? How you can help them? Share photos and videos with yourself/people you interact	“Thank you Yucheng for using Momentum early and helping us to fix bugs” “Hey Joe, I’m also into content and I see you’re much ahead. Appreciate your works, especially <something specific>. Can you please take a look at my thread and say what I can improve?” “Interesting, Andrew. We also tried to apply this process but it didn’t work for us because we weren’t ready. Excited to hear how it’s going for you” “I’ve just met with Stefan in real-life and the dude is super funny. Here’s the photo of his dog” “Finally, we’ve had a call with Dan! It was weird to chat for the first time after the long time of tweetings” “I’m meeting with Jason tomorrow who founded 3 startups and raised $10M+. What should I ask him”

How to gain Momentum: release more valuable content daily

Read Momentum Playbook

Useful links on building in public

View full stream

Build in public 🔬

🍌 Home | 💯 Create great profile |💡 What to tweet about | 📈 Metrics to track | 🫶 Whom to follow | 🎯 How to set the goal | 🐦 Twitter (X) Tools