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Build In Public: start growing your startup with media

Your primary social media strategy is “Win True Fans”. Read why and how.

It’s not some cool hack of algorithm. It’s just a common sense process that you use to gain trust and get friends (aka people in your network). Treat social media as a community (because it is).

To grow in social media you need consistently put efforts during the long period of time. That’s how you win “fans”.

Trust The Process

Here’s the plan and your targets for the next month (next 4 weeks)

You can modify numbers to fit your rhythm!

Plan/TODO
Week 1
Week 2
Week 3
Week 4
Engage Minutes / Day
30
60
60
90
Tweets / Day
1
2
3
4
Comments / Day
5
10
20
40
New DMs / Day
0
1
2
2
Target Waitlist Users / Week
10
20
30
40
Result: Growth followers, impressions, signups, users
Fill in
Fill in
Fill in
Fill in

Rules: set the measurable goals and report on fixed day (eg. Monday)

Goals+challenges give you direction and make people follow you.

You don’t have to meet the goal, it’s okay if you don’t. It’s not okay if you don’t have measurable goals or if you don’t publish them.

Rules: don’t miss a day. Don’t miss a goal day.

Regularity and consistency are super important.

It won’t work if you write 100 tweets and disappear for weeks. Better post less, but daily.

Now, tweet your commit and pin it

Announce the goal for the week.

Go to twitter and tweet your commitment.

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Tweet with goal — template

Hey everyone!

I'm committing to Twitter to grow {myproductname} in public. It's scary 😅

My goal for the next week: • Tweet 1x+ day • Engage 30+ minutes / day • Get comfortable with tweeting

I'll report on progress weekly.

PS Any advice on how to grow?

#buildinpublic

Start Tweet from the template →

Once you tweeted, then pin the tweet so it shown on the top of your profile (click 3 dots on the tweet and click Pin)

image

Now you are ready to go! 🥳

Ask Nano community for help

Tag @nano_fund and @that_igor_ when you need help. Because it won’t be easy!

Ask any questions. Keep us accountable

Use #buildinpublic hashtag to attract broader community. Don’t use other hashtags.

Learn Next

🤩
How to win true fans — your social media strategy
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Your Twitter profile is your landing page
💡
What to tweet about?
🦃
Twitter Tools
📈
Metrics to Track
🕺
Follow and research these great makers on Twitter
🎯
How to set the goal (coming soon)

"All you need to do is make 100 videos and improve something every time. And then on your 101 video we’ll start talking. Maybe you can get some views. But your first 100 are gonna suck.”

— Mr Beast. The largest video creator on Earth.

Build in public 🔬

🍌 Home | 💯 Create great profile |💡 What to tweet about | 📈 Metrics to track | 🫶 Whom to follow | 🎯 How to set the goal | 🐦 Twitter (X) Tools